"Ogilvy RedWorks Cape Town was tasked to package a few induction items, including “The Eternal Pursuit of Unhappiness”, we took it a step further and asked how do we get new employees to actually read the book and take note of Ogilvy’s rich heritage? Our answer - make it tangible. The Ogilvy Induction box is thus a visual representation of the 8 creative habits, rich in history made relevant today. Every new employee has the opportunity to embrace these values, everyday."
This is perfect.
I wonder, though, how many designers will agree with the sentiment at the end of the video: “Design isn’t a science. Just move things around until it feels right.” I’d personally disagree. What makes design so special is that it is a fusion of both art and science. And there’s definitely more to it than just moving things around until it feels right.
I’m just in awe of how pretty this is. Wow.
A few of the site’s other new features are a useful Discover section, so you can find travel ideas you wouldn’t have considered otherwise, and an option for hosts to offer neighborhood tips and maps on their listing.
This is where Airbnb should direct its attention. Logos are fine and all, but features keep people coming back.
Exactly. A good logo with a beautiful story behind is great, and it can muster tremendous iconic power, but in the grand scheme of things it’s just another element that must add up to something greater, something bigger. That something is what keeps people coming back.
These days, the gadgets we carry are improving at frightening speed – each year bringing a cavalcade of new features, capabilities, and improved hardware. But the power sources that run those gadgets seem to be stuck in about 2007. We know that the world is going device-crazy, with mobile Internet use expected to surpass PC use by next year, and a whole new category of wearable devices (led by smart watches) on the way. So why are batteries still so terrible?
This has been my biggest concern and annoyance for the 6 years I’ve been an iPhone user. In fact, I’d be willing to buy a larger iPhone just for the sake of a larger battery. This bit killed me:
Google is trying the first kind of solution. Android L, its new mobile operating system, includes a battery conservation feature known as “Project Volta.” Among the company’s most disturbing findings was that waking up your smartphone for one second causes two minutes’ worth of battery loss, due to the number of tasks it carries out automatically each time the screen is activated.
Two fucking minutes. Crazy.
Motion is a better example. Duarte’s team was careful to draw up guidelines that use motion only to highlight actions and changing interactive states. Thus, when you see a list of music tracks, the only button you see is the play arrow; when you hit the play arrow, it swoops down a little bit to turn into forward and reverse buttons, as well as a volume control. By breaking apart the chain of actions you’d want to do to simply listen to music, and connecting each step with some animation, they’ve made each step in the process have more relevant inputs for what you’re trying to do at every fork in the road.
I’m pretty excited about this new direction taken by Google. Now that hardware is increasingly becoming a commodity it’s up to software to continue delighting and enhancing the user experience. I also love the idea of “liquid” software, that changes shape and size depending on the container. This and Apple’s Continuity features announced at WWDC have made me extremely excited about the future of tech. I just can’t wait to see how far it can go.
…this place is a promising solution to the growing concern of most Londoners - the space shortage. The design is insightful and it presents to space utilization a very fresh perspective. This functional layout uses one single volume as the element dividing dining, sleeping, storage, living and working spaces.
This is amazing.
[…] today Facebook officially launches Slingshot for iOS and Android in the US, an app where friends send you photos and videos, but you have to reply with your own before you can see them. “Everyone is a creator and no one is a spectator”, says Product Manager Will Reuben, and that makes it different from Snapchat.
Slingshot’s success will hinge on whether people perceive the reply-to-unlock mechanic as a needless hassle, or as a fun incentive to keep sharing.
Looks interesting but it’s once again US-only, I wonder what Facebook is aiming at with this policy. I can see clearly what they’re aiming at with the app though: those Snapchat-loving teens for whom Facebook is oh so boring.
Here are some considerations after a short time playing with the upcoming release of OS X, due to make its public debut sometime next fall. In case you’re wondering, I installed Yosemite on a separate partition to make sure I could play with it safely. Now, take these words with a pinch of salt (or a handful even) because they’re based on the very first beta of OS X 10.10, and we all know what a long way is yet to come until it hits golden master.
So, Yosemite. Most of what we saw at the keynote is there: the new UI, the beautiful new icons, the new typeface…but many others elements aren’t quite there yet. Only the main default apps have been updated to the new design while the rest (I’m looking at you, iTunes) still bare the design language of Mavericks. Other elements such as the system sounds or the on-screen indicators when changing the volume or ejecting a drive still sound and look the same, but something tells me all of that will slowly change as it did through every iOS 7 beta (the improved system sounds didn’t come to iOS 7 until the GM). All of this is to say that although Yosemite feels quite consistent as it is today, it will surely gain harmony in the following months.
Using is believing
Like with iOS 7 when it was released, Yosemite can’t be judged based exclusively on images. You need to actually use it to get a real sense of what it’s like and what it brings to the table. To start with, it’s nowhere near as strident as it looks on the screenshots. The new icons have a perfect balance between ﬂat and 3D resulting in a much more streamlined and harmonious set but without losing their essence. Not to mention they look gorgeous on top of the new frosted glass Dock. My biggest fear was that Apple would go too iOS 7 with the redesign, and I don’t mean that about the colours but about typography. iOS 7 was conceived and designed for Retina Displays and if you’ve had the misfortune of using it on a non-retina iPa, you can surely tell why. And even though I’m certain OS X Yosemite will look its best on Retina Macs (like pretty much anything), it doesn’t lose any sparkle on a good old Mac.
Not just for Retina
I’m typing this on a 15-inch MacBookPro with a frameless matte display, a model Apple no longer sells and which came with a high density display that packs the amount of pixels of the old 17-inch model on a 15-inch frame. The result is a better-looking display (nowhere near as good as Retina though) where everything is scaled down a little. That means that on this Mac everything looks a little tinier, including the fonts. And yet I’m having no trouble whatsoever reading menus and submenus in the new system font, Helvetica Neue. So concerned designers, you can go back to bed and stop suffering about legibility problems.
One thing that can be said for sure is that, just like iOS 7 felt light after years using iOS 1-6, Yosemite makes your Mac look and feel as if it had lost several pounds all of a sudden. The brighter colors, the translucency and the “whiteness” that takes over the system produces a feeling of freshness, as if the interface took a step back to let you focus on your content. While browsing in Safari, for example, you almost forget about the UI itself as the title bar, now reduced to its minimum expression and given a nice whitening, seems to fade away. In short, we could say that in Mavericks and previous versions of iOS the windows and the UI elements seemed to be ‘hanging’ there, while in Yosemite they’re more like effortlessly floating.
Finding common ground
The change of font not only makes the whole OS feels more modern and (dare I say it?) “serious” in comparison to the more round and relaxed Lucida Grande, but also adds consistency when jumping from an iOS device. From the color palette to the use of translucency and now even the system font, going from one OS to the other feels more seamless than ever, and Continuity isn’t even enabled yet on the ﬁrst beta of Yosemite. Little by little Apple has managed to bring both iOS and OS X to a middle ground where they both can coexist without becoming one entirely nor without losing what made each of them what they are today. OS X Yosemite is 100% OS X as much as iOS 7 remained 100% iOS. but now they feel close than ever.
There are still many rough edges in the new OS but overall I am really excited about the visual direction that Mac OS X Yosemite is taking. It demonstrates a more mature and subtle approach in adapting iOS 7 design language. No ultra thin fonts, no crazy parallax, no ridiculous icons, just subtle use of translucent materials accompanied by a bright and cheerful palette. Using the new OS feels fresher, exciting, and more modern.
I’ve been playing around with Yosemite after installing it in a partition (you should do the same if you’re thinking about taking it for a spin) and I quite agree with this critique of the visual refreshment. I’m putting together some thoughts and first impressions but so far I can only say I’m impressed. What we saw at the WWDC keynote was incredibly exciting and we’re barely scratching the surface of everything that is yet to come for OS X and iOS next fall.
Henri Liariani for Medium:
We need active users to rate and review our apps in order to acquire more users who seek the same positive experience. We need users to tell us where our apps fail so we can improve them. It’s irrefutable that reviews are important, but unfortunately, also clear that users seldom leave them.
Currently, only ~1% of users tend to leave app reviews. I think that by making the process easier, faster, and more transparent, we can increase that number to everyone’s benefit.
Apple, listen up.
The most important weapon on display was the notion of instantaneous cross-platform interoperability — or in the slightly more user-friendly Craig Federighi term, “continuity” between all your Apple devices. Get a call on your phone, answer it on your laptop. Send texts and audio messages and video from wherever to whomever. Every screen you pick up, so long as it has an Apple logo on the back, is the same screen. Mac OS X or iOS? It barely matters any more.
Apple is putting all its chips in the one place where Google’s most lacking: consistency. Of course, only a brand that has been building an ecosystem like Apple has for so long can pull this off, and for those of us who have been longtime Apple users it couldn’t be more exciting.
Brooklyn-based illustrator Rebecca Mock draws very beautiful illustrations in animated gifs for different web medias. The illustrations fit into the contemporary era by setting scenes of characters in the subway, holding an iPad or a messy desk with a vibrating iPhone and a graphic tablet.
Love this. It’s amazing how one tiny little detail can convey so much meaning. I’m not sure why but I find these tremendously peaceful.
The original Heinz ketchup bottle is an icon of design and branding: the clear glass container was a statement of transparency, quality and trust 100 years ago, when food preservation was often a hit-and-miss affair. Otherwise, the design makes very few concessions to the experience of actually using ketchup, as millions of tomato-stained shirts and tables over the last century can attest to.
Contrast this to the “top down” container Heinz unveiled in 2003, shown above. The design reinforces the intended use of the product. That’s crafting a design forexperience and interaction, not just for appearance. That’s experience design.
By far the simplest, clearest explanation of UX I’ve ever read.
With the increasing emphasis on motion (largely thanks to the more paired back design of iOS 7) its important that it is implemented with the same integrity and purpose as all the other aspects of UI design. With the exclusion of skeuomorphic design there is now a freedom for content to behave in an unrestricted manner. Gone are the awkward and sometimes absurd transitions that appeared to break all laws of their pre-defined physical environment. Now the space has opened for there to be a much richer identity and defined language or landscape to mobile UI and motion is very much an integral part of that.
Now that heavy textures and extremely detailed design seem to be a thing of the past, animations have become the new area for app designers and developers to truly shine and stand out. While some are making great use of it and have taken iOS app developing to new heights (animations alone are one of the key reasons that make Facebook Paper such an enjoyable experience) others have gone overboard and added complexity. This could easily be the unwritten Apple guide to iOS animations.