Singapore-based photographer Fong Qi wei has visualized ‘time in motion’ — a series of short animated gifs, which compress a full day into a single, looped gif.
Wow. Just. Wow.
While the action figure was the most essential part, it was important to have a package that enhanced the brand. It needed to be raw, simple but in the same time beautiful. We decided to design a box made of cardboard, with a one-color print on the outside. Since we wanted the cool people we reach out to to keep the box visible in the office, the logo and brand name was priority one on the front page.
This is absolutely brilliant.
Luis Vieria for Medium:
If we compare the history of architecture and industrial design, with the history of user interface design, we can establish a relationship and see a similar evolution. All of the design disciplines mentioned above, evolved from a very basic form, that due to improvements in manufacture and technology suffered from excess and careless use of the tools available, and from that excess a more pure and honest form has risen.
Fascinating comparison between the evolution of industrial design and user interfaces. Quite enlightening.
Cinematics is Pier Paolo's latest delight, a timeline of classic films and characters using a simple but charming stye and wrapped in gorgeous animation. The lettering is also made by Pier, who says to be working on the complete font family. You can check the complete project, including a charming set of GIFs, right here.
Ken Segall, the man behind Apple’s Think Different campaign, makes a very interesting point about the alleged flop of the iPhone 5c:
Apple is a company that doesn’t do “cheap.” It makes products for people who care about design, simplicity, quality and a great experience — and are willing to pay more for these things.
For Apple to compromise in any of these areas would be a violation of the Prime Directive.
He also drops a few priceless remarks about the essence of a good ad which as an Strategic Planner in training I couldn’t agree more with:
Contrary to what most people think, an ad isn’t just good or bad. An ad is the execution of a strategy — and that strategy can be strong or weak.
One of my former agencies (the agency for NeXT) used to cite this fact in its new business pitches. The agency claimed that 90% of the failed ads in this world failed before the creative team even got the assignment — because the strategy wasn’t good enough.
This bit sounds particularly fitting considering the iPhone 5c campaign seemed to lack a clear strategy, at least at the beginning. The first ad, Plastic Perfected, carried on with the now famous “unapologetically plastic” line dropped by Jony Ive in the product’s introduction, but was soon taken over by the main campaign which defined the iPhone 5c as being "for the colourful" with a wonderful TV ad that I love.
The iPhone 5c flopping can either mean that Apple customers aren’t all that colourful after all or simply be an indicator of the obvious: that Apple customers want the best, and a “mere” 100 bucks isn’t reason enough to keep them from getting the all-new, fingerprint-reader, gold-infused iPhone 5s.
Today we’re publishing the first in a series of blog posts aimed at helping marketers showcase their best creative work on Instagram, and we’re also announcing the launch of the The Instagram Handbook for Brands.
- Be true to your brand: ensure that your imagery expresses a clearly defined personality and voice.
- Share experiences: offer a view into the world or lifestyle that your brand makes possible through the eyes of the people who use your products and services.
- Find beauty everywhere: show how your company sees the world and make it meaningful to people.
- Inspire action: start a movement around your brand.
- Know your audience: learn what people love about your brand, and explore how can you capture the imagination of new customers.
I particularly like number 3, find beauty everywhere.
The National Portrait Gallery in Washington has put together an exhibition titled “American Cool”, which features a young Steve Jobs among other American icons. The text next to the framed picture reads as follows:
Steve Jobs 1955 – 2011
“Stay Hungry, Stay Foolish” — the concluding thought in The Whole Earth Catalog — served as Steve Job’s unofficial motto. Drawing inspiration from that bible of the counterculture, Jobs recast how people think about and use technology. As the cofounder of Apple, he worked in the shadow of such behemoths as IBM and Microsoft. Yet, with great nimbleness and much brashness he led an upstart company that transformed the consumer electronics industry with revolutionary products such as the Apple II and Macintosh computers, iPod, iPhone, and the iPad. Jobs was always the face of Apple, and his much-publicized ambition to create more elegant and “user-friendly” devices made him part of a national tradition of inventor-[heroes] dating back to to Thomas Edison. “Think Different,” Apple’s highly successful advertising campaign introduced in 1997, was not only a shrewd marketing slogan but also exemplified Jobs’ relationship with the larger industry. Channeling his inner Steve McQueen, the jeans-wearing executive often raced his motorcycle between meetings during Apple’s early years.
There is always a better way.
at night an LED lighting system will lend the façade a soft glowing light which will vary in both color and intensity – radiating internal illumination. the system will convert the venue’s façade into a giant screen projecting large scale multimedia.
I’m sure many of these amazing features won’t make it to the final stage but it sure would be awesome to see something like this in Madrid.
I love this. Enhorabuena Judit.
Jason Barret has replied in Quora to the question “What was it like to help develop Paper?” and some of his comments are really insightful:
By polishing every detail–obsessive performance optimizations, perfect gesture handling, delightful interactions, and beautiful layouts–we make a container suitable for beautiful content. Facebook can be beautiful, but I feel that the design of previous Facebook products does not inspire users to create and post beautiful content. I hope that Paper does.
I sure hope so as well. Paper looks amazing but I fear it will suffer from the same curse that brought down Facebook Home: most of the content your friends post isn’t beautiful. If they can fix that, we’re in for a ride.
The team also has an interesting mix of cultures. If Facebook’s predominant motto is “move fast break things” (though we are always trying to deprecate it), Apple’s is the complete opposite. Since many of the early team members were from Apple, their culture of polish and being design-led set the tone for the product.
This is incredibly exciting. If they’ve managed to find a happy medium between both cultures I couldn’t think of a more amazing place to work that Facebook’s Creative Lab.
Awfully revealing. I wonder if the TouchID software is to blame for that 0.4 GB gap between the iPhone 5c and the 5s. The most striking bit of data though is the massive gab between the Google Nexus, which runs stock Android, and the Samsung Galaxy S4, where the custom OS and official Samsung apps take up to half of the device’s capacity. No wonder some are talking about The Battle of the Androids. In my opinion, advertising a smartphone as a 16 GB device where only half of it is actually available for the user is downright shameful. Not that Samsung cares.
Thomas Ricciardiello has just released 50 nifty wallpapers:
I’ve recently finished designing a collection of 50 wallpapers made for iPhone home screens. Without app icon shadows, iOS 7 can make the home screen look quite cluttered. I started with very simple ambient colour spectrums and decided to make a few more.
This is very nice. Couldn’t agree more on the iOS 7 home screen clutter problem. Call me old fashioned but I think I little shadowing does the trick rather nicely. I also think Apple should have put more wor Either way: enjoy.
Spanish magazine JotDown has written a rather satyrical article inspired by a video that has been flying around lately criticising modern movie poster design (with reason). I have taken the liberty of summing up some of the ideas it refers to. What I find most interesting is how these trends develop all around us but we are exposed to so much different material on a daily basis it’s hard to make sense of them. But the moment you start grouping them together…well, see for yourself:
Yellow for comedies and indie movies:
Apparently nothing says quirky like a big splash of canary yellow.
Oversized text on top of the main character’s face:
I rather love it when it features the title mixing up with the characters in a beautiful typographic dance (see I am love) but it can easily get redundant and override the movie’s title (I’m looking at you, The Adjustment Bureau).
The hero looking behind his back:
Here’s looking at you, kid. I think.
Blue tones and people running:
I guess the general idea is for it to scream “thriller!”. It works, but it’s beyond trite.
Floating heads above the seashore:
This trend was quite striking to me, not because of the head (it’s the easiest, most typical resource specially if you’re using superstars) but I hadn’t noticed the second part of it: the beach at the bottom. It’s a thing. Apparently you can’t have flying heads without water beneath them.
Black and white with a touch of red:
Another case that got my eyes wide open. I’ve seen a millions of these but never quite noticed the trend. Put together it’s so obvious it’s painful.
Cast members seated in public benches:
Nuff said. Some examples, like The Help, are pretty great and really help transmitting the theme of the movie. Others, not so much.
Main characters back-to-back:
I guess we could say Pretty Woman launched this trend right into the mainstream…and it has cascaded down from there.
All in all, this could be a swell time for both poster designers and film studios to think twice the next time they set out to design their latest poster. Sure it makes sense to take trends into account and keep in mind the movie’s audience, but it would be nice every once in a while to see a film studio not afraid to produce something worth hanging in a wall instead of taking the easy way out.
I want to buy everything Lexon makes.